CINCINNATI (AP) - The Procter & Gamble Co. says it is rushing tens of millions of water-purifying packets to famine-ravaged East Africa.
The world's largest consumer products company announced the effort Wednesday at the Clinton Global Initiative meeting in New York, along with other aid commitments. P&G will spend $3 million on the relief.
The head of P&G's safe drinking water program, Greg Allgood, tells The Associated Press that the company has ramped up production of Pur packets to provide enough to clean water for 2 million East Africans. P&G has for years distributed Pur globally through aid agencies and to disaster areas such as earthquake-hit Haiti.
P&G also is launching a campaign to get more U.S. consumers to wash clothes with energy-saving cold water and expanding a global tetanus vaccination program.
(Copyright 2011 by The Associated Press. All Rights Reserved.)