CNN Money: Top business headlines for Sept. 4

    6:08 AM, Sep 4, 2013   |    comments
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    NEW YORK (CNN) -- CNN Money's Maribel Aber has your top business and financial news on this Wednesday, September 4.

    OUR Wal-Mart plans big Thursday protest in 15 cities
    The Nation says union-backed protest group OUR Wal-Mart plans its biggest protest since Black Friday on Thursday in 15 cities: This week's rallies follow an August 22 civil disobedience action at which the campaign announced a Labor Day deadline for Walmart to raise its wages to at least $25,000 per year, and reverse the terminations of twenty workers who participated in a June strike. As The Nation has reported, nearly eighty OUR Walmart members have been disciplined by the company since returning from the June walkout. OUR Walmart's response to the alleged illegal retaliation has included protest rallies, pressure on Yahoo! CEO and Walmart board member Marissa Mayer, and outreach to members of Congress.

    Employers have negative view of Gen Y workers, study finds

    Employers have a decidedly negative view of the so-called millennial generation, seeing those in the Gen Y demographic as having poor work habits and inflated pay demands. That's the upshot from a new study examining the professional outlook for people in their 20s, known collectively as Gen Y. Many employers prize Gen Y workers for their perceived facility with technology and social media -- not to mention their willingness to work around the clock for little to no pay. But 47% of the bosses surveyed said millennials have a poor work ethic, 46% said they're easily distracted and 51% said they have unrealistic compensation expectations, according to the study by research firm Millennial Branding and financial giant American Express.

    It's official: Apple will hold Sept. 10 event
    It's official: Apple sent invitations for a much-buzzed about event in Cupertino on Sept. 10. Hype has been building for weeks that the company would unveil new products the second week of September, but Apple (AAPL, Fortune 500) made it official Tuesday. The company has all but confirmed it will be launching a new iPhone, and the invitation does nothing to quell the rumors. The invite is bursting with bright pastel bubbles in the same color scheme that's used for the iOS 7 operating system on which its new iPhone will likely run.

    Super Bowl ad fever hits early this year
    Super Bowl ad fever is hitting absurdly early this year. The National Football League's regular season hasn't even begun, but already four major advertisers -- and a fifth on tap early next week -- have announced plans to advertise in the Super Bowl, which is still five months off. Tuesday, Dannon announced its plans to advertise its Oikos Greek Yogurt brand in the game again following a one-year absence. The yogurt-maker joins Anheuser--Busch, Intuit and GM which already have announced. More advertisers are breathlessly awaiting to do the same.



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