The Great Hang Up: Texting-while-driving simulator

    6:25 AM, May 29, 2012   |    comments
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    LITTLE ROCK, Ark. (KTHV) - A new survey commissioned by AT&T indicates that while 97 percent of teens know texting while driving is dangerous, 43 percent of them admit to sending a text while driving - and 75 percent say the practice is common among their friends.

    When it comes to texting and driving, it can wait. That is the simple, yet vital message AT&T is sending drivers, particularly teens. 

    To help address the issue and show first-hand the risks of texting while driving, AT&T is launching a 30-market U.S. tour of a texting-while-driving simulator, offered by The Peers Foundation. The simulator is a computerized car that lets users virtually text and drive - providing a realistic but safe experience for teens to understand the dangers of texting behind the wheel.

    "As we head into Global Youth Traffic Safety Month this May, we're proud to join forces with AT&T," said Sandra Spavone, executive director, National Organizations for Youth Safety. "Our combined efforts provide an opportunity to educate young drivers across the nation on the dangers of texting while driving and pave the way for a happy, safe summer on the road."

    The simulator will be available to the public today, May 29 from 7 a.m. to 1 p.m. at the Rivermarket Plaza (between the two pavilions on the north side of the building) in downtown Little Rock.

    The first 300 participants will receive a gift certificate for a free milkshake from The Purple Cow. Attendees will also have a chance to win Bluetooth® "hands free" devices from AT&T, including a Jabra CRUISER2 Car Speakerphone and a Jawbone JAMBOX Wireless Speaker.

    The simulator is part of AT&T's aggressive Txtng & Driving...It Can Wait program to educate drivers about the dangers of texting while driving and to make roads and highways safer.

    THV's Ashley Blackstone took the simulator for a test drive on 'Today's THV This Morning'. Click on the video link above to see what happened!

    AT&T is also encouraging everyone to curb the urge to text while driving with the free AT&T DriveMode app. When enabled, the app sends a customizable auto-reply message to incoming texts, letting your friends know you're behind the wheel and will reply when it's safe.

    (Source: AT&T/National Organizations for Youth Safety)

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