UNDATED (CNN) -- Tired of striking out at the singles bars? Then you might want to try a Virgin America flight.
The airline has launched a new service that allows passengers to send a drink to someone on the plane who's caught their eye.
It's done through the airline's in-flight entertainment system. Passengers pinpoint their designated hottie with virgin's digital seat map, browse the menu and have a drink, snack or meal sent over.
You can even follow up with a text through the seat-to-seat messaging system. Virgin launched the service this week to mark the start of its LA to Las Vegas service. But it's available on all of its U.S. flights.
Virgin boss Sir Richard Branson introduced the new feature in a video. He said the chances of deplaning with a plus-one are at least 50 percent.