UNDATED (AP) -- You could say Kim Kardashian and Kanye West went in a new "direction" when naming their new baby.
The couple has reportedly named her North, making her full name North West. TMZ and E! are both reporting the news.
E! is the network behind Kardashian's reality television show.
The new name has not been officially confirmed by Kardashian or West.
But North West may not be that bad when you think of other celebrity baby names.