UNDATED (KTHV)-- More and more guys are discovering what the stairmaster can't fix, the doctor can.
A new study finds the number of men having cosmetic surgery is on the rise. Turning back the clock is not just popular, but imperative.
Looking younger, can mean lasting longer in the work force. Plastic surgeon Dr. Jason Diamond says, "Ten years ago, I would say my surgical practice was comprised of 10 percent men. I say today it's upwards of 30-40 percent." Patient, David Matlock explains,"Look at bsuiness, you have to look young, healthy. That can mean your job."
Baby boomers like Matlock are getting injectible fillers. He's already had his eyelids, chin and neck tightened. Some psychologists say there is a connection between looks and sucess. Psychologist David Swanson, Ph.D. says, "It's been cited in a number of studies that men who are taller, men who are more attractive, tend to be more successful in the dating world and in the workplace. Which is why a lot of them, I think, turn to plastic surgery as an alternative."
Facelifts have gone up 14 percent in men. The most popular procedures: pinning the ears back, liposuction, eyelid surgery and getting leg veins removed.
The cost of cosmetic surgery has come down. Medical advances have also led to faster healing, allowing men to return to the work place sooner.