LITTLE ROCK, Ark. (PressRelease) - Walmart has launched an initiative in the fight against hunger with the start of its $2.5 million 'Golden Spark' promotion, giving consumers a chance to win "sparks" that will help fund childhood hunger programs in their communities.
The promotion is just one part of the company's Fighting Hunger Together fall initiative which brings together customers, associates, Feeding America and five of the nation's largest food companies - ConAgra Foods, General Mills, Kellogg Company, Kraft Foods, and Unilever - to provide meals nationwide.
The campaign launches during Hunger Action Month when leading hunger advocates urge individuals to help fight hunger in their local communities.
Following are the ways consumers can participate and make sure your local foodbank benefits:
Through October 14, Walmart will randomly award 40 'Golden Sparks' valued at $50,000 each to consumers who participate in the Fighting Hunger Together Golden Spark promotion. The winners will choose a community to receive the funding to start or expand a backpack program that provides vital meals to food-insecure children during weekends when they do not have access to free- and reduced-price school meals. Participants can enter to win a 'Golden Spark' for their community by visiting www.walmart.com/hunger or Walmart's Live Better Facebook app.
Through October 12, customers will be able to generate meal donations for Feeding America by purchasing select products from participating food suppliers at Walmart stores and following instructions on the packaging, engaging in the 'Give Meal' section of www.walmart.com/hunger, or using a mobile app to generate meal donations for Feeding America.
The Fighting Hunger Together fall initiative launches amidst the release of the USDA report which found that at some point during the year over 50 million Americans won't know where their next meal will come from-that's one in six Americans.
In addition, this fall the United States is emerging from the worst drought in more than five decades and faces the potential for limited food supplies and rising food prices.
Food bank directors are echoing a similar message. In fact in a nationwide survey, over 65 percent of Feeding America Food Bank Executive Directors predict a decrease in food supply and an increase in demand, and more than half of them reported that their current food supply is poor or below average.
THV's Tom Brannon sat down with Leighanne Alford with the Arkansas Foodbank to learn how this program is helping them. Click on the THVideo!
The Fighting Hunger Together fall initiative is part of Walmart and the Walmart Foundation's $2 billion commitment through 2015 to fight hunger. As a part of this commitment, Walmart and its Foundation pledged to donate more than 1.1 billion pounds of food from Walmart stores, distribution centers and Sam's Club locations, valued at $1.75 billion, as well as $250 million in grants to support hunger relief organizations. To participate or to learn more about our commitment, visit www.walmart.com/hunger.
(Source: Walmart press release)