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    EMarketer: Facebook US mobile ad revenue soaring

    3:35 PM, Apr 3, 2013   |    comments
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    NEW YORK (AP) - A research firm expects Facebook's mobile ad revenue to soar this year, hitting nearly $1 billion a year after the company started to splice ads into its users' mobile phones and tablets.

    The forecast comes a day before Facebook is planning to unveil a new Android product. Speculation has centered on a mobile phone, made by HTC Corp., that deeply integrates Facebook into the Android operating system.

    EMarketer said Wednesday that it expects Facebook Inc. to reap $965 billion in U.S. mobile ad revenue in 2013. That's about 2.5 times the $391 million in 2012, the first year that Facebook started showing mobile ads.

    Facebook is No. 2 behind Google Inc. when it comes to mobile advertisements, and it isn't expected to surpass the online search leader any time soon.

    (Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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