Kids were out of school and enjoying the fun of winter. For drivers, traffic was a headache. Jan. 27, 2000 was quite different than previous others. It snowed six and a half inches in one day.
Sgt. Mike Blain with the Pulaski County Sheriff's Office says, "It was the snow of the season."
Likely, no one remembers it better than Pulaski County detectives.
Blain explains, "Snow is very delicate, easily movable and it's also easily destroyed."
It was problem number one at a difficult murder scene. The victim was 49-year-old Will Price.
His wife, Marie Price, explains, "It's been hard. There are times that I sit and look at his pictures. It's been hard."
Price was the director of Rivercrest Nursing Home in College Station. Anytime the weather got bad, he'd drive his employees to and from work. It was a compassionate favor that quickly turned
"The amazing component of this case is it was all caught on tape," says Blain.
Video surveillance cameras from a nearby liquor store captured it all. Two suspects on foot enter the screen and Price drives by. The gunman fires three shots.
Blain adds, "You also see the two images go up to the truck, go inside and then immediately run away. They flee the scene."
It's a case Blain believes of mistaken identity.
"Mr. Price was more than likely a victim of circumstance, happened to be at the wrong place at the wrong time and drove a similar vehicle to one that the suspect had an issue with. So it was misidentification."
But even after the FBI enhanced the tape, it's impossible to make out who's responsible. The snow obscured it.
"We have an idea of who is involved but it's getting the proof to go forward in a judicial hearing." says Blain.
And there's another mystery. Remember, Price was driving employees to and from work, but the video also shows within seconds he turns around. But why? That's when the shooting happened.
Blain says, "Essentially, he should have continued his course to the Granite Mountain community and this incident probably would not have happened."
That thought is all the more saddening for Price's widow. Nearly 11 years later, the grief is still very real.
She says, "What I would like is to know is why. I mean what caused somebody to do this? Why'd they pick him? I think one day they'll [detectives] find them and I want to be there when they do."
If you have any information about this unsolved murder, you're urged to call the Pulaski County Sheriff's Office. You can remain anonymous. They can be reached at 501-340-8477.
Our Arkansas Cold Case series airs every Wednesday on the "THV 10:00 Difference." If you know of an unsolved murder or missing persons case that you would like us to look into, e-mail us at email@example.com.