From Har-Ber High School:
LITTLE ROCK, Ark. (May 15, 2013) - Springdale Har-Ber High School has been selected as the advanced division winner of the tenth annual The Big Pitch Film Festival. SOS received 108 entries for the contest - the highest participation in the program's history. The contest gave students across Arkansas the opportunity to film, star in and produce their own TV commercials promoting a tobacco-free lifestyle. This year's theme, "Use Your Voice to Silence Big Tobacco" allowed students to use their creativity to stand up to Big Tobacco.
"The Big Pitch Film Festival is great way for Arkansas youth to fight back against the trending tactics the tobacco industry uses to manipulate them," said Dr. Gary Wheeler, interim medical director of the Arkansas Department of Health Tobacco Prevention and Cessation Program. "We are proud to provide such a creative program for our youth to channel their budding tobacco advocacy through."
As the first place winner, Springdale Har-Ber High School will receive $1,500 in store credit to purchase media equipment or supplies, and team members who participated in the winning television commercials will each receive a $30 Walmart gift card.
Second place was awarded to Springdale District TV, which will receive $750 in store credit for media equipment or supplies. Team members who participated in creating the winning ad, "Cups," will receive $15 Walmart gift cards. The video "Group 4," from Springdale District TV, was chosen as the third-place winner, and it will receive $375 in store credit for media equipment or supplies. Team members will receive $10 Walmart gift cards.
For the sixth consecutive year, SOS requested the help of Arkansans to select their favorite video entry through the "People's Choice" Award. Videos approved for voting by the Arkansas Department of Health were posted on bigpitchfilmfestival.com and were available for voting until April 15. After receiving more than 4,110 votes, the public selected Mabelvale Middle School "I Refuse" as the winner of the 2013 "People's Choice" Award. Winning team members will receive $30 Walmart gift cards.
SOS hosted the third annual award show and screening event to recognize the participants' hard work and to broadcast their commercials on the big screen. Nearly 300 students and teachers attended the event held in Little Rock at Heifer International Village where additional awards were given for Best Actor, Best Actress, Best Editing, Best Representation of Topic, Best Behind the Scenes Use of Social Media and Rookie of the Year, awarded to a first-time participant school. The following schools took home the awards:
+ Best Actor - Magnolia High School "Better or Worse"
+ Best Actress - Lavaca High School "Dipping or Dating"
+ Best Editing - Central High School "Don't Give In"
+ Best Representation of Topic - Dumas High School "Big Tobacco Wants Money"
+ Best Use of Behind the Scenes Social Media - Nettleton High School "Death for Sale"
+ Rookie of the Year - Southside High School " The Truth"
About Stamp Out Smoking:
The Big Pitch Film Festival contest is a tobacco prevention program for the SOS media and public education campaign. For additional information on other tobacco prevention programs in your area, contact the Arkansas Department of Health Tobacco Prevention and Cessation Program office at (501) 661-2362 or visit stampoutsmoking.com. For a program to help you quit tobacco, call 1-800-QUIT-NOW.